Taking Africa to Number One
They changed the way Americans listen to music and now they want to change the way Americans hear Africa. Moroccan producer RedOne and dealmaker One-Feme Ogbeni are in the forefront of efforts to introduce African talent to a worldwide audience.
Lady Gaga’s Moroccan producer RedOne and dealmaker One-Feme Ogbeni changed the way Americans listen to music and now they want to change the way Americans hear Africa.
The two men have one passion: taking Africa mainstream. The first, Nadir Khayat, otherwise known as Red-One, is the Moroccan producer who created Lady Gaga’s sound. Everything he touches turns to chart-smashing gold. The second, One-Feme Ogbeni, also known as Efe, is the Nigerian behind-the-scenes dealmaker with the vision to bring artists together. He is now working with African talent in the US. Both dream of a stable of artists who can bridge the divide.
